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| Expert Panel: How can I create a concept that differentiates my spa from the rest? Posted: 20 May 2020 11:53 AM PDT  How can I create a concept that differentiates my spa from the rest?
Erika Lara
Alejandra Millán
In Latin American countries we must differentiate our Spa and Wellness spaces through the use of cultural identity; a concept based on the roots of the land where the spa is located. This includes reconstructing historical beliefs and culture and exploring local products and materials, thus creating a unique essence that is not found elsewhere in the world, even in other spas around Costa Rica. Build local experiences accompanied by traditional practices and products and create a wellness journey to include the mind, emotions, the physical body, and the spirit. This enables us to evaluate each service we offer and how they benefit beyond the physical, in an era where spa-goers seek profound experiences.
Conceptualize your spa from the essence of your traditions and customs; building coherent experiences incorporating the brand name and objective and producing a menu offering local experiences designed with cultural identity and foreign conventional experiences.
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