What do you do when it feels like all the progress you’ve made toward your goals feels derailed? While you may feel defeated, the answer isn’t throwing in the towel, but rather, finding a new framework, resetting your …
Are you pulling together promotions without rhyme or reason? How about drawing up a deal only to realize once people are buying that it actually …
It’s publicity month on The Spa Marketing Made Easy podcast, and here to join me are my now third-time guests, Alana and Jared Mitchell of Skincare by Alana!
If you’re not familiar with their backstory, Skincare by …
If you’re tuning into this episode as it’s released, you’re well aware of the current state of our world, the economy, and the brick-and-mortar …
In this episode of Spa Marketing Made Easy, I had the honor of sitting down with my business coach and mentor, Selena Soo, who is the ultimate …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic …
Securing press for your brand and business is one of the best ways to instantly boost your credibility and authority as an aesthetic expert, and the best part is, it’s free!
However, with benefits like that, you can …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic …
How would you like to be the household name aesthetician or spa in your town? How would you like to do it without spending a dime on advertising? …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic …
It’s a new month and a new episode with my Growth Factor Framework students, Sara and Melissa of Sykes & Lanno. Every month in 2020, I’ll be …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic …
“The money is in the list.” It’s a saying you may have heard throughout your business education and journey, and here to prove it to you in this episode of Spa Marketing Made Easy is email marketing extraordinaire, …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications.
In …
So often we talk about a work/life balance, but the truth is, your life and how you keep it organized plays a large role in your business’ success. …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications.
In …
Want to set your business up for sustainable, long-term success, be organized, clear-headed, and not burnt out scrambling to stay on track with your goals? Then you need a plan, specifically, The Business Map Method.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications.
In …
They’re back for their first official update of the year! I’m talking about today’s guests, Sara Sykes and Melissa Lanno, who are the co-owners of Sykes & Lanno, and are officially one month in to their Growth …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications.
In …
If marketing your spa on Instagram feels like an uphill battle, I’ve got news for you: you’re likely making one of the three biggest mistakes that the majority of aestheticians are making on Instagram.
And while they …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In …
Have you ever found yourself mid-treatment and thinking, “If only this product had this”? Or “If only I could do that, this product would be …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In …
Thinking of giving Groupon a shot at your spa? Maybe you just read that question and thought, “you’re kidding?!” Now hear me out, Groupon is not your …
One of my core beliefs in building a successful business is that no one should do it alone. Of course, it’s your business, so you can choose your own …
As soon as I announced my pregnancy with my second little one due this spring, I’ve had many listeners ask, “how do you prepare to take a real maternity leave without seeing your business stall?”
As my team and I are …
With technology continually shifting and consumer behavior moving with it, there’s one constant you can always count on in business: change. However, …
It’s been a hot topic inside the Spa Marketing Made Easy community, and now I’m bringing it to the podcast just in time for the holidays...I’m …
Whether your business is stuck in a vicious paycheck to paycheck cycle, or you can’t seem to climb out of credit card debt, or the thought of digging deep into your business financials scares the pants off of you, it’s …
When it comes to building your aesthetic practice, if you’re like many of the other aestheticians and spa owners I encounter, you could talk about …
Are you ready to make a greater impact and income in your aesthetic business?
In this very special 100th episode of Spa Marketing Made Easy, I’m sharing an exciting announcement and opportunity geared toward any …
I’m fresh off the plane from the Beauty Business Summit and had to share with you the incredible experience and takeaways I had while there. And after hearing such positive feedback from attendees, I also wanted to …
Are you fearful of feeling a sleazy salesman when selling products to your clients? Do you know your retail numbers? If you asked my guest on this …
Just because you’re not a medical doctor doesn’t mean you can’t start and grow a successful medspa. If you don’t believe me, I’d like to introduce …
Over the years of growing my business, I’ve heard other business owners mention taking a couple of college classes or going and getting their MBA to …
Inside the Spa Marketing Made Easy Facebook group, a beautiful listener asked if I could do an episode going through my complete product, treatment, …
Maybe you studied, or are currently studying aesthetics straight out of high school. Or maybe you went and got a degree in something else or had a …
Everyone has a story to tell. Yes, even you, the one who thinks their path doesn’t have any exciting tidbits worth sharing. Or maybe you fall into the other camp. You’ve got no shortage of a backstory, but you have no …
As ambitious aestheticians, often your dreams don’t end at the treatment room. When working hard with your clients through treatments and educating them on their at-home skincare regime to achieve their skincare goals, …
One of the brightest ideas you can have when starting a business is seeing a need or filling the gap by providing your own unique solution. That’s …
When you start a business, it’s all too easy to hit the ground running and continuing to move at break-neck speed to get your momentum going. However, brands and businesses with longevity and sustainability aren’t about …
When you search Google for spas or aestheticians in your area, do you show up as the first result? Here’s the thing: claiming that coveted top spot …
Some people are considered “born leaders,” but the reality is, everyone needs to be a leader to steer their life in the direction of the reality they seek to create. Not to mention, if you’ve decided to open your own …
As aestheticians, we share touch and personal connection with our clients, which means that energy exchange plays a huge role in our client …
It’s no secret that video has completely taken over as the dominant form of content on social media, but just because it gets superior results …
Whether you run a spa with a significant-sized team or you operate as a solo aesthetician, every business can benefit from having a virtual …
The question is no longer, “should I be using Facebook ads?” but rather, how should you be using them? As an aesthetician driving business to a brick …
If you’ve listened to even a few episodes of Spa Marketing Made Easy that feature guest interviews, you’ve probably noticed a pattern: all my guests are people I’ve personally connected with or met and developed a …
From owning a successful day spa to starting over as a solo aesthetician in a new location, Shannon O’Brien knows what it takes to build a successful …
There’s no shortage of physician-dispensed skincare products on the market, but when one like ALASTIN Skincare bursts onto the scene, the science behind it makes you take notice.
On this episode, I’m joined by my dear …
It’s no secret that professional networking and continuing education are crucial for growing as an aesthetic expert, but not all events are created equal. Some focus more on the continued learning, without much time for …
Online excitement and engagement are nice, but at the end of the day, the metric that matters most is foot traffic. As my guest on this episode explains, if clients and customers aren’t actually making it through your …
If you’re a solo aesthetician or a spa owner, I’m willing to bet the idea of starting your own skincare line has crossed your mind because once the …
Part of being a professional and carving out your own path to success often involves specializing. And if you’re someone who started in one …
Between algorithm changes and new features being released on social media seemingly every week, it can leave you wondering..."What in the world actually works when it comes to marketing your spa on social media?!" But …
I’ve long been a believer of the sentiment that a rising tide lifts all boats as well as community being stronger than competition, and one of the …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In this …
They may be one of the most commonly known treatments in the realm of aesthetics, but what’s not as well known is their historical evolution and how …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In this …
Silver linings, looking on the bright side, glass-half-full...however you coin the idea of optimism, what you’re actually doing is choosing to be …
Email isn’t dead, but the days of sending a monthly promotional eblast are!
With more communication channels than ever before, it’s critical that we treat our client’s and potential client’s emails as sacred spaces to …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In …
You’ve heard it before, and the saying is true: you only get one shot to make a great first impression. In today’s world of social media scrolling …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In …
You know your sales numbers could benefit from an incentive program, but where to begin? Whether your spa has a team of two or twenty, incentive …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge, fine-tune your client communications, and stay …
If you work within the medical aesthetics environment, you’re likely familiar with the concept of product bundling and its benefits, but as I’m …
One of the (many) reasons I love sharing stories of successful spa owners and solo aestheticians is that to grow to new levels; it helps us to see …
To be an expert means knowing a lot about one thing rather than knowing a little about a lot of things. As an aesthetician, you may be afraid to stake a claim and specialize out of fear of not bringing in enough …
Unless you’ve been living under a rock, you’ve likely heard of Groupon, and maybe you’ve even bought one for a local experience yourself. But have you ever considered using Groupon to grow your own aesthetic business?
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In …
You’re a big dreamer and hard worker, and you’ve got a vision for your career or business. But I also know that you likely struggle with overwhelm, and maybe even burnout.
This phenomenon is due to operating at “peak …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In …
Are you tired of running the rat race of constantly needing to find and sell your services to new clients? Good news is there’s a way out of the …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In …
Today’s guest is a little different than my usual interviewee in the sense that she is a successful business owner, but the topic of her business …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In …
Vulnerability, fear, self-compassion, judgement…these are all things we tend to face, especially as women, but even more so as entrepreneurs and …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In …
The prospect of goal-setting is always an exciting one as you envision your future and imagine the feeling of when your goal will be accomplished. But it’s not enough to dream, you also need a deadline and an action …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In this …
When we talk about private labeling in spa, usually we’re focused on the skincare side of retail, but have you ever thought about creating a branded line of non-skincare retail? Whether it’s robes, slippers, cosmetic …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In …
Her story reads like a breaking news headline, “Nurse slays nearly 1 million in debt in just 2.5 years.” Yes, it sounds crazy, but as my guest on today's episode, Naseema McElroy explains, building wealth and being able …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In …
Don’t consider yourself a “numbers person”? Well, here’s the bad news, you have no choice but to handle numbers if you want to build and grow a healthy and profitable business. The good news: getting your numbers in …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In …
Whether you own your beauty business or you work as a team member at a spa, it is critical that you have a well-rounded understanding of foundational business principles. And as today’s guest, Carla Jones, explains, the …
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications
In …
Do you dream of being in the six-figure club? Yes, it’s an elite group, but not exclusive, you can absolutely become a member when you know the keys …
As the spa and wellness worlds continue to become more deeply entwined, it’s critical that we be aware of and educate ourselves about emerging science and trends that can benefit our clientele. One of those increasingly …
No matter what industry you’re in, the name of the game in business is all about convenience. Today’s consumers are busier than ever, and if you don’t make it easy for them to do business, you can bet they’ll find …
We all know that it’s good to be grateful. But are you really, truly feeling that gratitude? The truth is, having an attitude of gratitude requires …
If you’re listening to this podcast, I know you’ve got goals. Some of them might seem really big, and you may be doubting if you can actually achieve them, or at the very least, make them happen in a relatively …
Anyone who’s a working mom knows the struggle of trying to “do it all,” which also comes with the lesson that if you’re going to try to do it all, …
As any aesthetician knows, beauty is so much more than skin deep. In our experience working with our client’s skin, brows and lashes, makeup, or any other aesthetic avenue, the core of what we do is building confidence …
With video content becoming more popular by the day and attention spans getting increasingly shorter, Instagram Stories are a surefire way to give …
What’s the thing that sets you apart from the aesthetician down the street who offers the same services you do? The answer is YOU. In marketing terms you’ll hear your standout qualities dubbed as your “brand,” but the …
We all have our zones of genius, and spa retail sales is mine. In past episodes, I’ve spoken to the challenges many aestheticians face when trying to …
“It feels pushy.”
“I can’t afford to add that into my business.”
“I don’t know how to sell.”
These are all objections I commonly hear around the top of spa retail sales, and they’re all a bunch of nonsense. With an …
You know Instagram is vital for your aesthetic business, and now you’re starting to see influencers becoming more commonplace in your feed. Welcome to the new world of influencer marketing! In this episode, I’m talking …
If you’ve ever been to a hotel, a conference, or an upscale restaurant, you’ve likely swiped a customized product like a tote bag, notepad, or matchstick book. These momentos act as more than a freebie, but a reminder …
When you reflect on your work, do you view yourself as an aesthetician, business owner or both? In this episode, I’m talking with Kimberly Kennedy, a business coach and independent hairstylist about how she went from …
Before you can begin marketing your business, first you have to brand it. But branding isn’t simply creating a logo, choosing some colors, and …
When you’re trying to build your business, working long days jammed packed from beginning to end, it’s all too easy to move healthy eating habits to the back burner (pun intended).
In this episode of Spa Marketing …
You became an aesthetician because you have a passion for skincare and there’s no better feeling than helping someone radiate with confidence. But what doesn’t feel great is when the work you’re putting in isn’t …
After working with hundreds of students in my online programs and traveling the country to consult with aestheticians and spa directors, I’ve found …
As the world of health increasingly focuses on how mentality fits into our sense of wellbeing, you might have heard the term “Mind-Body Connection.” For some, this phrase carries “woo woo” connotations, but as Rachel …
No business owner with the desire to thrive is immune to the hustle mentality. And while strong work ethic is a good thing, there comes a point where if you want to grow, you’ve got to learn to let go and delegate.
In …
Energy healing, Reiki, incense and oils, I’ve officially dipped my toe in the “woo woo” world of business, and in this episode of Spa Marketing Made Easy, I’m inviting you to learn more alongside me with today’s guest, …
Live streaming left you feeling frozen in front of the camera? You’re not alone…live video can feel scary, but as today’s guest, Tiffany Lee Bymaster aka Coach Glitter explains, you can’t afford to throw in the towel on …
You’ve likely heard the saying, “there are riches in the niches,” but if you haven’t, my guest in this episode will show you why there’s so much …
What does it mean to be an entrepreneur? Traditionally, it means owning a business, but whether you’re a solo aesthetician, or are an employee of a …
When I first traveled to Japan in 2016, I immediately fell in love. Not just with the place, but with the people. They’re kind, inviting, present and take immense pride in their work, and as I explored some of their …
As aestheticians, we provide more than just beautiful skin, we’re healers and confidence creators, so when I heard from one of my guests on today’s …
As service providers, especially aesthetic experts who are inclined to give so much of ourselves to see our clients happy, it is all too easy to neglect our own self-care.
However, as my guest on today’s episode, …
Early on in my career as an aesthetician, I learned the value of looking to my fellow aesthetic peers in the salon industry as a valuable two-way relationship, and from there I’ve always found it interesting to learn …
When you hear the word “brand,” does your mind automatically go to “logo”? Well I’ve got news for you, your logo is not your brand, but don’t worry, …
Maybe you crave the freedom to set your own schedule, or perhaps you want to have the choice of what protocols and products you use with your …
It’s no secret that social media is always shifting. Whether it’s algorithm changes or emerging features that allow us to gain more exposure to our audience, there’s always something new to learn or leverage.
In this …
Whether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, …
Whether you’re a solo aesthetician who’s wearing all the hats or a spa director whose job it is to consistently generate leads and close new clients, …
If there’s one thing I see across the aesthetic industry whether it’s solo aestheticians or spa owners with an established team, it’s that mindset …
With 25+ years of experience as an aesthetician, Kirsten Foss is today’s go-to business coach for aestheticians and spa owners aiming to fully step …
As the healthcare and wellness landscape transforms and the already lucrative weight loss industry continues to grow, now more than ever, aesthetic experts have the opportunity to marry their skills with services that …
With over one million leads generated for her clients in the last 24 months alone, it’s clear to see why I call Tara the “Facebook Ads Goddess.”
…
Rather than flying by the seat of your pants when it comes to your spa’s marketing, what if you had an organized, pre-prepared plan for all your promotions?
In today’s episode, we'll cover the main reasons why you …
Welcome to the first episode of the Spa Marketing Made Easy Podcast with your host, Daniela Woerner, L.E.!
In this episode, you’ll hear about the intention behind the Spa Marketing Made Easy podcast, what you can expect …
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