This week's guest on Spa Marketing Made Easy, Deirdre Andrews, guides us in how to take control over where you show up in search using Google Ads.
It's no secret that I love paid advertising, particularly on Facebook and Instagram.
I've said it many times on the Spa Marketing Made Easy podcast, and I'm confident I'll say it many more, but in this week's episode, my guest and I are digging into a realm of advertising I'm not as familiar with…
Google Ads!
Google Ads are a bit of a different beast both with the intent of the ads, the way they're creatively structured, and how you do the targeting element, but just like Facebook and Instagram, the potential the Google Ads platform holds for your business is powerful.
And here to discuss it with me and give us the crash course in getting started with Google Ads is Deirdre Andrews.
Click here to listen to Episode #134. >
Deirdre is the founder and CEO of Define Marketing, and a Google Ads expert who helps her clients and students get to the top of Google's search rankings so they can grab control over their online visibility and turn clicks into clients and customers.
And in this episode, you'll learn:
- Why are Google ads are a priority in a brick and mortar spa's marketing strategy
- Why would you pay to be in front of yourself even if you're the number one organic listing
- Why SEO and search marketing go hand and hand and key considerations to keep in mind as you navigate SEO
- The 101 on how Google Ads work and a good budget to start with
- Deirdre's step-by-step process for getting started with your Google Ads campaigns
Now I know you might be thinking that now is not the optimal time to start running ads with all that's happening in the world...I have my thoughts on that, but you know your business and your personal situation best.
What I will say is that whether you're ready to start dabbling in ads today or you're holding off until your doors are back open, now is the optimal time to dig in and learn the ins and outs of paid advertising.
So with that said, enjoy listening and learning in this value-packed episode!
With so much gratitude,
Daniela XO
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