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EP 134: Using Google Ads to Get Your Spa to the Top of Search Results with Deirdre Andrews

Posted: 04 May 2020 03:00 AM PDT

 

It’s no secret that I love paid advertising, particularly on Facebook and Instagram. 

 

I’ve said it many times here on Spa Marketing Made Easy, and I’m confident I’ll say it many more, but in this week’s episode, my guest and I are digging into a realm of advertising I’m not as familiar with: Google Ads. 

 

Google Ads are a bit of a different beast both with the intent of the ads, the way they’re creatively structured, and how you do the targeting element, but just like Facebook and Instagram, the potential the Google Ads platform holds for your business is powerful. 

 

And here to discuss it with me and give us the crash course in getting started with Google Ads is Deirdre Andrews. 

 

Deirdre is the founder and CEO of Define Marketing, and a Google Ads expert who helps her clients and students get to the top of Google’s search rankings so they can grab control over their online visibility and turn clicks into clients and customers. 

 

In this episode, you’ll learn:

 

  • Why are Google ads are a priority in a brick and mortar spa’s marketing strategy
  • Why would you pay to be in front of yourself even if you’re the number one organic listing
  • Why SEO and search marketing go hand and hand and key considerations to keep in mind as you navigate SEO 
  • The 101 on how Google Ads work and a good budget to start with 
  • Deirdre’s step-by-step process for getting started with your Google Ads campaigns 

 

 

References Mentioned in Episode #134: Using Google Ads to Get Your Spa to the Top of Search Results with Deirdre Andrews

 

 

[ Subscribe to Spa Marketing Made Easy on iTunes ] 

 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked

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