Spa Marketing Made Easy Podcast

SMME #134 Using Google Ads to Get Your Spa to the Top of Search Results with Deirdre Andrews

Posted: 04 May 2020 03:00 AM PDT

It's no secret that I love paid advertising, particularly on Facebook and Instagram. I've said it many times here on Spa Marketing Made Easy, and I'm confident I'll say it many more, but today, my guest and I are digging into a realm of advertising I'm not as familiar with: Google Ads.

Joining me in this episode is Deirdre Andrews, the founder and CEO of Define Marketing, and a Google Ads expert who helps her clients and students get to the top of Google's search rankings so they can grab control over their online visibility and turn clicks into clients and customers.

In this episode, you'll learn:

Why are Google ads are a priority in a brick and mortar spa's marketing strategy
Why would you pay to be in front of yourself even if you're the number one organic listing
Why SEO and search marketing go hand and hand and key considerations to keep in mind as you navigate SEO
The 101 on how Google Ads work and a good budget to start with
Deirdre's step-by-step process for getting started with your Google Ads campaigns

To connect with Deirdre and get links to all the resources mentioned in this episode, read the full show notes at: http://www.addoaesthetics.com/blog/134

And click here to a community of like-minded aestheticians working to build a thriving career and business inside the Spa Marketing Made Easy group.

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