The Beauty Business Podcast

BBP 089 : How to Have The #1 Beauty Business In Your Area with Tara Pollman

Posted: 29 Apr 2020 06:00 AM PDT

We are on our second episode for the Website Mini-series where we will be highlighting the benefits of having a website for your beauty business.

Last week, we were able to pinpoint the importance of having a website especially for beauty business owners so this week, we will focus on bagging the coveted spot of being number one on the search results in Google in your area.

Now why is this important you ask?

Well, if you are searching for something online… the very first thing you do is to check it on Google right? Same goes for looking at the nearest lash salon or beauty spa in your area. If you happen to be the first thing they see on the search results, chances are that you'll be the first thing they would check out!

How cool is that? But the coolest part is… we will be joined by website expert and owner of the Digital Glam Squad, Tara Pollman. She will be sharing some of her website magic so tune in now!

Episode Highlights and Takeaways:

"If it isn’t on Google, it doesn’t exist.." – Jimmy Wales

Tara’s Story (7:00)

Why Websites? (8:20)

Working With Beauty Business Owners (12:14)

Why Is It Important For A Small Business To Have A Website (13:03)

What is SEO? (17:13)

What Differences SEO Can Make To Your Website? (23:15)

How To Know If Your Website Is Performing? (25:35)

Website Metrics (32:18)

LINKS Below:

Connect with Tara Pollman:

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To me, I think it’s more like having an additional employee almost or a marketing person except it is someone that doesn’t go off the clock ever – they’re always working for you! So it’s important, everyone needs to have a website. –Tara Pollman–

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