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| 5 Ways for Hairstylists to Earn Money during Coronavirus (COVID-19) Posted: 29 Apr 2020 07:00 AM PDT
As the closure of non-essential businesses continues, many salon owners and stylists are currently facing financial hardship and have a lot more unexpected downtime on their hands. However this can be a perfect opportunity to get creative and explore different options of generating revenue. Here are a few safe and simple ways salon owners and stylists are continuing to earn extra income. DISCLAIMER: If you've applied for government funding, such as the CERB (Canada Emergency Response Benefit), it's important to understand what the government's guidelines are before earning extra income. For example, there's a monthly income limit of $1,000 in order to remain eligible for the benefit. Curbside ServiceWhile styling your clients' hair is completely out of the question right now, you can still help them from afar. One way that many salon owners and stylists are helping their clients get their favourite haircare or styling products is by offering curbside pickups or drop-offs. TIP: It's important to make sure you're following your provincial and municipal #stayathome guidelines and are still practising social/physical distancing (maintaining a distance of two metres). E-CommerceFor salon owners, extra downtime can be the perfect opportunity to set up an online shop to offer retail products via your salon's website. No use in having all your retail products sitting on a shelf gathering dust! You will need to create a detailed plan for fulfilling these orders. Salon owners may want to consider having one or two people from their team to assist with packing up orders in the salon and shipping them out once or twice per week. TIP: Once you've set up your online shop, it's time to get the word out. Don't forget to promote on social media! In times like this, you'll be surprised how many clients are happy to support local businesses. Gift Cards and Pre-BookingWhile it's difficult to say exactly when your stylists will be back to work, you can still encourage clients to purchase gift cards or pay for pre-booked appointments so they are first in line when your salon reopens. TIP: While having the extra cash right now is great, this income should be considered similar to a loan, since it's a payment advance on future services. Affiliate ProgramsNow is your chance to really work on your marketing game and help foster more brand relationships by joining affiliate programs. Given the circumstances surrounding the pandemic, many brands (such as Amika and Olaplex) have even stepped up by offering increased commission payouts of up to 40 per cent. It can be as easy as sharing a discount code with your clients. So, what are you waiting for? TIP: The key to a successful affiliate partnership is continuing to promote why clients should purchase their products through you. Whether it's to support local businesses in a time of need or perhaps to receive a free gift (or sample) with their order, it's important to make this a key part of your overall message. Video ConsultationsSince you're already practically living through Zoom and video chats, why not also take the time to consult with your clients virtually? While you're not exactly the one doing the styling, your time and expertise still has monetary value that you can absolutely put a price on. TIP: Could this be the way of the future? Whether it's for a special event, such as a wedding, or a way for clients to brush up on their styling skills for their day-to-day routines, being able to consult with their favourite stylist in the comfort of their own home could create some serious demand. Plus, it's a great way for you to get comfortable with your virtual teaching skills if you also want to consider offering paid video education for stylists. |
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. . Step 1. Recommend Nioxin Purifying Exfoliator (a scalp scrub) to unwashed, dry hair. This scalp scrub will make you feel like you are at the spa!! Massage for 3 minutes. Rinse. . . Step 2. Finish w/ Nioxin System 3-Shampoo, condition & treat fine, color treated hair. . . Step 3. Spray heat protectant Nioxin Therm Activ from roots to end. . . Step 4. Spray Nioxin Thickening Spray from roots to ends. Adds great texture & volume—a primer for a great body!! . . Step 5. The next day—wedding day. Set hair with thermal iron. Spray Nioxin Niospray on length of hair and wrap iron. Set with clip to make sure curls cool for long lasting body.| You are subscribed to email updates from Salon. To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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