Spa Marketing Made Easy Podcast

SMME #133 Leveraging The Power of Going Niche with Tara Walsh of The Lashpreneur

Posted: 27 Apr 2020 03:00 AM PDT

"The riches are in the niches." You may have heard the saying before, but you might be thinking, "How does specializing in one thing bring me more clients, more revenue, more success? That doesn't add up!"

I know it might seem counterintuitive on the surface, but when you dig deeper, you'll find that focusing on your one thing is also what allows you to become the ultimate expert, and no one is a better example of this than my guest on this episode, Tara Walsh. Tara is founder of The Lashpreneur, where she shares her passion and genius for helping other lash artists start, build and grow their incredibly successful lash artistry businesses.

In this episode, we discuss:

Tara's journey from becoming an aesthetician and lash artist to starting her coaching business as The Lashpreneur
Why Tara focused her business' niche to lash artist and how the powerful concept of niching down can benefit you as an aesthetician and spa owner
Benefits of only focusing your marketing on one thing to draw in your dream client
Cultivating an entrepreneurial mindset and what kind of development is needed if you want to scale your business and expand your team

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