Posting consistently isn't the only factor at play when it comes to being successful with your social media marketing efforts. Tune in to the latest episode of Spa Marketing Made Easy to learn how to build a loyal local following.
You know you need to be on social media, especially Instagram.
You also know you need to be consistent in your posting to the platform, but if you've experienced the random and spammy comments proclaiming "Nice!" on your posts, or engagement from people who not only live in a different state, but a different country altogether, you might be thinking, "How much is all this work really paying off? These people will never be my clients."
It's a valid question and one I'm glad you're asking because that means you're aware you need a shift in direction and strategy, and that's what my guest, Danielle, and I are discussing in this week's episode of Spa Marketing Made Easy.
If you're a seasoned listener of the show, you're already familiar with Danielle from Episode 76, and know she's a long-time member of Team AddoAesthetics where she's been my copywriter and social media and brand strategist for the last 4+ years, as well as my business partner in our social media membership community, Post With Purpose.
She's also a total expert at zeroing in on the elements of your Instagram content that are going to help you get found by and build relationships with the people who actually stand a chance to walk through our doors (especially when your doors are back open for business).
Yes, it takes a little research and some work upfront, but as Danielle explains, when you know precisely what you're looking for, it pays off long-term as you become a powerhouse for positioning yourself directly in front of the people who could become your next booked client and establish your brand as a local aesthetic authority.
Click here to listen to Episode #132 >
The tips we share in this episode are ones I encourage you to act on no matter when you listen, but if you're looking to be productive while you're waiting to re-open your spa, now is a great time to put these tips into action.
And as you do the work, don't forget to share your wins and where you need support in the Spa Marketing Made Easy community.
With so much gratitude,
Daniela XO
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