🔍 Can a subscription search engine work?

Plus, social content automation for SMBs, Microsoft Audience Planner tips and more.

Jun 22, 2020 Good morning Josb, would you pay for a search engine?  Google's former head of ads Sridhar Ramaswamy is betting people will subscribe to an ads-free search engine. Ramaswamy is getting ready to unveil a new search engine and direct competitor to Google called Neeva, the New York Times reported Friday. Ramaswamy also told the Times that the quality and usefulness of search results on Google has been compromised by the focus on ad revenue. Ouch. It's a big, fascinating move that will be interesting to watch.  Another start-up venture, HelloWoofy, wants to streamline social for small businesses. It's got scheduling and all that, but it's real hook is bringing automation to social content creation. The platform's autosuggestion functionality gives users who might not know what to say, or are pressed for time, suggestions for text, emojis, images and hashtags. HelloWoofy also announced an integration with Hootsuite Friday.  SMX Next kicks off tomorrow! Barry Schwartz (SEO) and I (PPC) go head-to-head with keynotes starting at 1pm ET, followed by a full agenda of great sessions.  At the end of the day, Barry will host a special Live with Search Engine Land on "What SEO Practitioners Can Do To Be 'Algo-proof'" with Eric Wu, VP of Growth at Honey Science, and I'll host one on "How To Future-Prep Your Skills To Advance Your Marketing Career" with Natalie Barreda, senior manager of media at T-Mobile and Mike Henderson, CMO at SuretyBonds. On Wednesday, I'm particularly excited about a session on Addressing Diversity Recruitment & Retainment in marketing organizations. We have a fantastic panel who will be discussing actionable ways for agencies, marketing organizations and their employees to affect change. Check out the agenda and register for SMX Next here.   Read on for a Pro Tip from Joe Martinez and more.  Ginny Marvin, Editor-in-Chief   Pro Tip   Microsoft Audience Network Planner "Think of this tool as Microsoft's version of the Display Planner. The difference is that the Audience Network Planner is actually around and useful," says Joe Martinez of Clix Marketing in his tips on using this tool to uncover more data and expand your reach. "Microsoft's Audience Ad campaigns have really helped some of my clients get in front of a very specific target audience. There are targeting options in this native ad platform that are not available in other display-like channels. But before you start setting up your Audience Ads campaigns, check out the Audience Network Planner. Finding your right audience will help your campaigns get off to a better start." Read more »   The Complete Guide to SEO On-Page Content Optimization Digital marketers know that optimization is crucial in a site's ability to rank for high-value keywords, but many still fail to fully optimize their on-page content. In this guide from Linkgraph, you'll find everything you need to know about SEO on-page optimization, including keyword research, writing optimized landing page copy, and optimizing your site's HTML tags. Get your copy »   Search Shorts   Unconfirmed Google search ranking update? Unconfirmed Google algorithm update. Thursday, June 18th, there may have been a Google search ranking update.  There is chatter and some, not all, of the tools are showing fluctuations.  But this is not a confirmed update, Google has not confirmed it. Disqus Google issues. Google may have a bug of some sorts with indexing some Disqus comments. Google's Martin Splitt said the team is looking into the issue. Manual actions in Google Search Console. Daniel Waisberg of Google posted a training video on how to use the manual actions section of Google Search Console. You can watch that video over here. Missing data in Search Console. John Mueller you would see "data holes" in Search Console data if you have a verified site that goes unverified for some time and then you reverify it.    Free search marketing training... THIS WEEK! Log on tomorrow, June 23 through Wednesday, June 24 for SMX Next – a free virtual training experience loaded with actionable SEO and SEM tactics from marketing experts. Can't attend live? Register anyway to watch on-demand at your convenience! Register for free »   What we're reading   We've curated our picks from across the web so you can retire your feed reader Connecting people to causes through $1 billion in Ad Grants – Google Blog Google Assistant enhancements promise fast, fluid, and more accurate interactions – The Verge Google Maps tests place marker overlays in Street View – 9to5Google Google Question Hub Testing New Design for Q&A On Google – Search Engine Roundtable Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday – Moz Is Hiring An SEO Agency Worth It? – Seer Interactive The Always Up-to-Date SEO Checklist – BruceClay The Importance of a Robots.txt File – Hallam Why Use An Agency To Manage Both SEO And PPC? – Koozai   https://searchengineland.com/ Want to advertise? This email was sent to spaproductsavailable.discounts@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. 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